Questions for Carrie McLaren and Inger Stole, "Selling Advertising" (online)
How was advertising regulated before 1933?
What was the Marmola case? What happened in the end?
What was the Wheeler-Lea Act? What did it do?
Who was Consumers' Research? Who is Consumers' Union? How has their mission changed over the years?
What strategies did advertisers use to attack consumer groups during the 1930s and after?
Who is the Ad Council? What did they do during World War II? What did they do afterward?
What percentage of advertising costs are taxable?
What changes does Stole suggest for the ad industry today?