2 Common Myths About Broadcast News

1. It is primarily a source of information for its audience.

Socially-based scheduling

 

 


Low information retention rate among audience members

 

 


Predictable coverage

 

 


"Infotainment"

 

 

2. TV News viewers can see events as they actually unfold.

"Live" editing techniques

 

 


Selective use of feeds

 

 


Familiar conventions

 

 


Time compression and fabricated "on-scene" reporting

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