Following the $$ in Advertising
Seller has a product or goal
[then]
Seller pays Agency to market the product
[then]
Agency pays market researchers, their employees, Media
Outlets (magazines, tv, radio, billboards, etc.), and keeps some
for profit
[then]
Media Outlets subsidized or supported through advertising
do not directly charge consumers for advertising
[then]
Consumers get cheap or free entertainment, pay for
ads through other means.
[then]
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