Gill "The New Auteurs"
What is now the "real" art in filmmaking?
What is the first concern for releasing a movie?
Who are Hollywood's true auteurs?
What is the most important measure of a film's success?
How do marketing concerns influence the making of "Save the Earth"?
Klein "New Branded World"
What accounts for the amazing wealth and influence of multinational corporations?
What do companies now produce instead of products? Why?
Why is competitive branding necessary?
What is the relationship of "branding" to advertising?
What is the core meaning of the modern corporation?
Guthmann "Web Buzz"
Why do Hollywood studios create Internet web sites featuring privileged information and behind-the-scenes footage of films in production?
How did Hollywood publicity teams change their online film promotion strategy after “The Blair Witch Project”?
Why do Hollywood studios cooperate with online movie gossip sites?